Insights
Plain answers about the technology in your way.
Short pieces for people running growing businesses. What goes wrong, what it costs, and what to do first. Every figure is sourced, or it is yours to set.
The questions owners ask us first.
Answer first, then the detail. Every price is our own, in euro.
What a technology roadmap costs, and what you getWhat a written technology plan costs, what it should include, and how the fee comes off the build.Johan van der Westhuizen · 2 October 2026 · Five minutes
Fractional tech lead or a full-time hire?When to hire a full-time technical person, when a part-time senior lead fits better, and the questions to ask before either.Aidan Smale · 2 October 2026 · Five minutes
Seven signs your tech is slowing you downSeven common signs that your technology is holding a growing business back, why they build up, and what to fix first.Aidan Smale · 2 October 2026 · Five minutes
How we think, and how we work.
Why we will not quote a saving, what Pulse is, and why the work keeps landing on you.
What Pulse is, in plain wordsThe tool we run for every client on the monthly. What it does, what it will not do, and why it does not go out of date.15 September 2026 · Four minutes
The three sums behind every number we giveEverybody else leads with a savings figure. Here are the three sums we actually use, and how to check our arithmetic.14 September 2026 · Six minutes
Your admin scales. Your judgement doesn’t.Every business in your line answers the same eleven questions. Your answers are the only part that is yours, and almost nobody has written theirs down.Johan van der Westhuizen · 14 September 2026 · Seven minutes
The decisions one kind of business keeps re-making.
Written for one trade at a time, with sources you can check.
Where the fee stops in an accountancy practiceEngagement letters are good now. What is not written down is where the fee stops, and that decision keeps landing on the one desk that cannot hand it on.Accountancy practices · Johan van der Westhuizen · 22 September 2026
The CMA vet reforms: 216 prices to keep trueWhat the CMA’s reforms ask a UK practice to publish and keep true, what it costs to leave, and a free grid to check your own.UK veterinary practices · 14 September 2026
Rather talk it through?
Thirty minutes with a founder. No deck. If we cannot help, we will say so.