Merytt Book a first call
How we work

A guide through your technology.

A free first call, then three things: your Roadmap, the build, and running it. You can stop after any of them, and you always know what the next one costs.

Book a first call Walk the route

01 The route at a glance

  1. FreeA first callThirty minutes. A straight answer.
  2. 01 · From €3,500Your RoadmapThe written plan, walked through with you.
  3. You decideWithin 14 days, the whole Roadmap fee comes off the build. Within 45 days, half.
  4. 02The buildDone means the points we agreed.
  5. 03Running itWe keep it running, with Pulse.

  1. First, free

    A first call.

    Free. Thirty minutes with a founder.

    You talk and we listen. Before we pitch anything, we ask four plain questions.

    The first call · Step 00Free
    What we ask
    What is in the way. What it costs you to leave it. Who makes the decision. And a rough budget.
    What you bring
    Nothing to prepare. Bring the week you actually had, not the one on paper.
    What you leave with
    A straight answer on whether we can help, and what your Roadmap would cover. If we are not the right fit, we say so on the call.

  2. One of three

    Your Roadmap.

    From €3,500, priced by size and fixed before we start.

    We read what your business runs on and find what is holding it back. Then we write it down, and take you through it on a second call.

    Your Roadmap
    What you get
    A written plan. What is wrong, in plain words. One build we recommend, with up to two alternatives if they are worth knowing about. Its price, and what it costs each month to keep it running.
    A second call
    Included. A call where we go through the plan line by line and answer every question. Bring anyone who will help you decide.
    Who owns it
    You do. Go ahead with us, with someone else, or not at all. The plan is still yours.
    The credit
    Go ahead within 14 days of getting your plan and the full Roadmap fee comes off the build. Within 45 days, half of it does.

    What we look at

    • Your toolsEvery system you pay for, which ones people really use, and where they fail to talk to each other.
    • Your dataWhere your records live, how many copies there are, and which one your team trusts.
    • How work movesHow a job travels through your team, from the first email to the last invoice. The way it really happens.
    • Your websiteWhat it says, whether it brings in work, and whether every enquiry reaches a person.
    • The person making the callsThe one who makes judgement calls for you every day, and what keeps slowing them down.

  3. Two of three

    The build.

    From €12,000, priced in your Roadmap.

    We build the fix your Roadmap names. It might be AI in the tools you already use, a system, joining up your tools, or a website.

    The build · Step 02From €12,000
    How you pay
    In stages, and the last payment waits until it works. The exact split is in the small print.
    What acceptance means
    Before we start, we agree the points that show it works. Acceptance means those points are hit.
    If it is not there yet
    We keep working until it is, and your final payment waits. That is our Acceptance Guarantee.

  4. Three of three

    Running it.

    From €3,000 a month, priced in your Roadmap.

    From kickoff, we keep it running every month, and we run Pulse for you.

    Running it · Step 03From €3,000 a month
    What Pulse does for you
    It reads what your business already records and notices what needs attention. It does the work inside the engines we build: the follow-ups, the chases, the checks. You choose what it may send on its own, and nobody on your side has to log in.
    The terms
    Paid in advance, with a short minimum and 30 days’ notice. Every term is in the small print.

02 Two guarantees

The risk of it not working sits with us.

Written into every quote. Neither is a refund: they are how we get paid.

The Acceptance Guarantee, for the build

Before we start, we agree the points that show it works. We keep working until they are hit. Your final payment waits until they are. In the illustration, three of four agreed points are hit: the enquiry reaches a named person, each job is entered once, and the morning chase is ready by 08:00. Invoices checked against the work is not yet hit.

The build is paid 40% when you sign, 30% at a midpoint, and the final 30% is held until it works. We keep working, and the final 30% waits. It is not a refund.

The Day-90 release, for the monthly

On a 12-month monthly, you can leave at day 90 if the outcomes we agreed are missed. At kickoff the outcomes are agreed in writing. At day 90 we check them together. If they are hit we keep going to month 12. If they are missed you can leave at day 90. It is a release from the rest of the term, not a refund.

About the route.

All questions
Can we stop after the first call?

Yes. The first call is free and you owe us nothing. If we cannot help, we will tell you on the call.

Can we stop after the Roadmap?

Yes. You paid for the plan, so the plan is yours. Use it with us, with someone else, or on your own.

Will we have to change the tools we use?

Only if your Roadmap shows that a tool is the problem. We do not rip out what works. If your team knows a tool and it does the job, it stays.

Who will we work with?

The two founders. Johan leads strategy and takes you through your Roadmap. Aidan leads the technical side and the build.

We are a larger business. Does this still work?

Yes, the route is the same. Your Roadmap is priced by size, and we give you a fixed quote on the first call.

Start with a free call.

Thirty minutes with a founder. If we cannot help, we will say so.

Book a first call