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We clone founders.

You're not in every room.Your standards are.

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Ninety seconds · captions on

From the person
who’d be in the room.

Why the business stops when you do, and what we actually build about it.

He tells you to press one of these.

Eleven questions · five minutes See what stops when you stop No call. You keep the result either way. Or skip the queue Book the hour One conversation. We come back with a plan.

If you disappeared for two weeks, what happens?

Would it fall apart?

Or…

would it carry on — just not the way you'd have done it?

What we actually build

Systemised.

Everything below already happened. Nobody chased it, nobody wrote it, nobody was asked — one real week of the work you have been doing yourself.

Week of the 12th Closed · nothing needed you
You asked, once, six weeks ago

    What came back

    An illustration, not a screenshot — but every line is a job we have actually taken off a founder.

    Six weeks from now

    Here is the week
    you actually want.

    Not more hours. The same hours, spent on the part only you can do.

    Pulse did nine things You did one
    Monday

    You didn’t price anything.

    Four quotes went out over the weekend, at your numbers.

    You are still the reason it’s good. You are no longer the reason it’s slow.

    You have already tried
    the first three.

    Hire someone

    Somebody learns how you decide. Then they get good, get bored, and leave with it in their head.

    18 monthsbefore they are useful
    Buy the tool

    ClickUp, Notion, another CRM. Everyone gets a place to put things. Nothing decides anything.

    €400 a monthfor somewhere to put things
    Write it down

    A document nobody opens. The process was never the hard part — you all know the process.

    Nobodyopens it after week two
    Pulse

    The judgment itself, running. It decides the way you would, you say yes or you don't, and it learns from the difference.

    Six weeksthen it runs without you

    They told us it couldn't be written down.

    "This is our IP.
    This is how we do things."

    A founder said that to us in the first week of a build. By handover they were the one arguing the other side.

    18hours a week back to the founder
    £4ka month, out of a queue nobody was reading
    1afternoon to find a number they'd rather we didn't print
    Hear the whole case

    One hour. That's the whole ask.

    You don't arrive with a spec. You arrive with your week.

    You talk. We listen.

    An hour on what you decide in a week, and which of it only you can settle.

    We come back with a plan.

    What to build first, what it costs, what it hands back. Inside a week.

    You say go, or you don't.

    The plan is yours either way. Nothing to unpick.

    Book the hour or take the Scorecard first
    The engine, and what comes off it

    Pulse is the first
    of three.

    1. Live · in production

      Pulse

      It learns how you decide, then decides that way when you are not there.

      Everything above
    2. In build

      Sonar

      Reads a company the way you would before a first call, and opens in your register.

      The room before you walk in
    3. In build

      Beacon

      Researches a business before it designs anything, then builds the front door.

      How you are found

    Find out what stops
    when you stop.

    Eleven questions, five minutes, and the map is yours whether or not we ever speak.

    Do it yourself Take the Scorecard Five minutes · no call · you keep the result Or skip the queue Book the hour One conversation · we come back with a plan